Privacy Policy

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect or process the following categories of personal information, depending on how you interact with our services:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including payment card information, transaction details, form of payment, and payment confirmation.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with our services, including how and when you navigate them.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use our services, communicate with us, or otherwise provide us with your personal information.
• Automatically through our services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

• Provide, tailor, and improve our services — to process your payments, fulfil your orders, manage your account, arrange shipping, facilitate returns and exchanges, and create a customised shopping experience for you.
• Marketing and advertising — to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements based on your activity.
• Security and fraud prevention — to authenticate your account, provide a secure shopping experience, and detect or take action regarding possible fraudulent or illegal activity.
• Communicating with you — to provide customer support and to maintain our business relationship with you.
• Legal reasons — to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, or to comply with any applicable legal obligations.

Relationship with Shopify

Our services are hosted by Shopify, which collects and processes personal information about your access to and use of our services in order to provide and improve them for you. Information you submit will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

Our services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy or reliability of information found on these sites.

Children's Data

Our services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details set out below to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable. We cannot guarantee "perfect security." We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

• Right to Access / Know — You may have a right to request access to personal information that we hold about you.
• Right to Delete — You may have a right to request that we delete personal information we maintain about you.
• Right to Correct — You may have a right to request that we correct inaccurate personal information.
• Right of Portability — You may have a right to receive a copy of the personal information we hold and to request that we transfer it to a third party, in certain circumstances.
• Managing Communication Preferences — You may opt out of promotional emails at any time using the unsubscribe option in our emails. We may still send non-promotional emails such as those about your account or orders.

If you reside in the UK or European Economic Area, you may also have the right to object to processing, restrict processing, or withdraw consent where we rely on it.

You may exercise any of these rights where indicated on our services or by contacting us using the details below. We will not discriminate against you for exercising any of these rights.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to lodge a complaint with your local data protection authority. For the EEA, you can find a list of the responsible supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.